MERA – Fragrance Packaging & Brand Development
 

For MERA, a fragrance line created for the skincare brand Alice Herbals, I developed a complete packaging and brand identity system from the ground up. I designed the logo and visual direction, then created custom dielines and built the physical box to house the fragrance bottle. After establishing the core identity, I applied the branding across additional deliverables, including product inserts, ingredient labels, and promotional layouts. This project emphasized the importance of translating a natural, botanical brand into a cohesive physical experience, ensuring the identity carried seamlessly from digital presentation to the final packaged product.